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Unitron are part of the Swiss hearing aid manufacturer Sonova, which also trades under its primary brand of Phonak.  Although Swiss owned, Unitron is known throughout the industry as a Canadian business with sales office in all major markets. Their major distribution channel in UK is through Boots and they are positioned as a value-for-money alternative to Phonak.

With a great degree of commonality, some Unitron products can have all the technical advantages of Phonak but without the price tag. Unitron were the first company to launch a self-testing app for Apple IT systems such as the iPod, so do not always sit in Phonak’s shadow.